Bi-Annual SEO Review Automation

TL;DR.

Maven X showcases its Bi-Annual Advanced SEO Review Notification automation to streamline client SEO reviews. The automation efficiently tracks review dates, updates client records, and manages communications, ensuring timely notifications. This process enhances accuracy, consistency, and scalability while improving client experience and website performance.

Script Content

Introduction.

Hi, I’m Noah from Maven X. In this video we’ll see how Maven X uses automation to manage our bi-annual advanced SEO packages review notifications for our clients. If you aren’t aware, our Advanced SEO package is for Maven Web clients who want targeted SEO on their web pages to get better rankings on search engines. These SEO details need to be reviewed regularly to ensure competitiveness and make any updates.

This is part of our business automation series, where we showcase how automation has helped Maven X streamline operations, drive growth, and ensure precision. As you watch, consider how automation can save your business time, eliminate repetitive tasks, and enhance accuracy, ultimately boosting your productivity.

Problem Statement.

One common challenge businesses face is ensuring regular SEO reviews for their websites. Manually tracking review dates and being notified or reminded for updates can be time-consuming and prone to errors, leading to missed opportunities for optimization of their SEO rankings.

High Level Explanation.

That’s why we created our Bi-Annual Advanced SEO Review Notification automation. This solution ensures that every client website with our Advanced SEO package is reviewed at the correct interval, and clients receive timely notifications to schedule their SEO reviews.

Demonstration.

Now let’s see how the automation works:

1. Webhook Trigger: The automation starts when a custom webhook is triggered, indicating it’s time for a bi-annual SEO review. This trigger is managed by an automation in Airtable when the next bi-annual review date is today.
2. Get Website Record from Airtable: The automation retrieves the relevant website record from Airtable.
3. Create Email Draft: A draft email is created in Gmail, addressed to the client, and detailing the need for an SEO review. Here the email is held so that the Maven X Consultant can review the SEO Details and add relevant details to the email for the client to review.
4. Update Airtable Record: The automation updates the ‘Next Review Date’ field in Airtable to schedule the next review.
5. Send Slack Notification: A message is sent to the designated Slack channel, notifying the team that an email draft is ready and the review date has been updated. It’s up to the clients to confirm if they wish to have this next review. If so, the actual review is managed by another automation.

Benefits Recap.

By automating this process, we gain a few benefits like:

• Efficiency: This automation saves time by automatically managing review schedules and notifications, freeing up team members for other tasks and being notified only when they need to take action.
• Accuracy: Automated tracking and notifications ensure that no reviews are missed, and clients are contacted precisely when needed. This helps us maintain our high standard of service to our clients.
• Consistency: Ensures every website undergoes a review every six months, maintaining a high standard of SEO practice.
• Scalability: As the number of client websites grows, the automation handles increased workloads without additional manual effort.
• Timely Client Communication: Clients receive prompt and professional notifications, improving their experience and reminder to utilize our SEO services.
• Proactive SEO Management: Regular reviews help in maintaining and improving website performance, leading to better search engine rankings. Our clients are paying for this service to ensure that their websites are ranking the best they can on search engines. This automation is crucial for us to ensure these timely updates to their plans and websites.

Closing.

Thank you for watching! We hope this video has inspired you to consider the benefits of automation for your business. Be sure to check out our other videos for more automation solutions and success stories.

Until next time, happy automating!